Brossard, February 8, 2018 - The 19th edition of the Montreal Boat and Water Sports Show ended on Sunday, February 4, with encouraging results for the upcoming boating season. More than 24,000 visitors visited Place Bonaventure, which represents an average ridership given the trend of the recent years.
Despite a drop in terms of visits (compared to the exceptionnal 2017 Show), the results have certainly met the exhibitors' expectations. Many of them told the Quebec Marine Association (QMA) that sales were similar to or greater than last year. An excellent sign for the upcoming boating season, as the impact and actual effects of the show will only be known at the end of the spring marketing cycle that continues throughout the retail network everywhere in Quebec.
Welcoming the news, the QMA's general manager, Alain Roy declares: "This 2018 edition of the Boat Show was a good year in terms of sales. Although we saw a slight drop in visits compared to 2017 (which was one of the busiest in the past five years with 26,832 visitors), exhibitors' expectations have been largely met."
For all manufacturers and retailers, the Montreal Boat Show remains the biggest boating event of the year and a leading economic indicator for the summer season. As a consequence, the application for spaces was sold in record time last fall. "Those indicators allows us to anticipate an excellent 2018 season for our industry." said Mr. Roy. "We are always looking for new strategies to reach potential buyers and boaters. Therefore, we are particularly proud to adopt key innovative marketing efforts (contests and other events) in order to connect exhibitors and customers." concluded Mr. Roy.
The QMA wishes to thank its partners: DEE Global, Agence Masse, Place Bonaventure, GES, CYR Networks, SUM Logistik for the quality of their services. Last but not least, the QMA thanks Aviva and Desjardins, who fully played their role as sponsors of the event.
The 2019 Montreal Boat and Water Sports Show will take place from January 31 to February 3 at Place Bonaventure.